Actually, you get five to the pound

In the past, I’ve had the privilege of working with some of the finest minds in the advertising industry, if not the country as a whole, and in that time we tried to produce work that was challenging, arresting, thought-provoking, and at the very least, intelligent. And then I saw this bus today and I thought, [...]

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Ignorance is progress

There’s this model of learning – competence levels, I think they’re called – that divides our grasp of any given situation into four distinct stages – unconscious incompetence, when you’re just generally useless at whatever it is and sort of unaware of the fact; conscious competence, when you’re aware that you’re generally useless;  conscious competence, [...]

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